top of page
ARTICLES


Quick Explainer: Sustainable Vision – How to avoid greenwashing in your business
Learn how the Vision Process aligns business goals with sustainability, focusing on circular economy, ESG strategies, and long-term resilien

Patrick Castellani
13 min read


Narrative Bee Dances – The Core Story in Organizations and purpose-oriented SMEs
Summary The Core Story is the DNA from which the organization narrates and transforms itself into the future. Ideally, it is the...

Patrick Castellani
14 min read


Quick Explainer: Value Proposition and Its important Impact on Sustainable Business
Definition: A Value Proposition is a clear, concise statement that outlines the unique value a product or service delivers to its...

Patrick Castellani
4 min read
bottom of page
