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ARTICLES
Patrick Castellani
13 min read
Quick Explainer: Sustainable Vision – How to avoid greenwashing in your business
Learn how the Vision Process aligns business goals with sustainability, focusing on circular economy, ESG strategies, and long-term resilien
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Patrick Castellani
14 min read
Narrative Bee Dances – The Core Story in Organizations and purpose-oriented SMEs
Summary The Core Story is the DNA from which the organization narrates and transforms itself into the future. Ideally, it is the...
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Patrick Castellani
4 min read
Quick Explainer: Value Proposition and Its important Impact on Sustainable Business
Definition: A Value Proposition is a clear, concise statement that outlines the unique value a product or service delivers to its...
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