purpose alignment consulting
Unlock clarity and focus
I help Changemakers and values-driven SMEs cut through confusion and align their purpose with strategic actions, creating a clear path to sustainable growth and meaningful social impact.
Patrick Castellani – Purpose Alignment Consulting for Changemakers in Switzerland
Guiding Vision: Purpose as Your North Star
In a world where clarity is crucial, I offer purpose alignment consulting to help Changemakers, Swiss SMEs, and mission-driven organizations define their purpose with precision. A clear purpose acts as the foundation for all subsequent processes—guiding strategic decisions, aligning with sustainable growth, and shaping communication to ensure consistency and authenticity. Whether navigating complex challenges or aiming for greater social impact, my approach ensures your purpose drives not only growth but also strengthens your business strategy and amplifies your message for long-term success. Here’s how we bring your purpose to life:
PURPOSE FRAMEWORK
Clarify Core Purpose
Without a clearly defined purpose, organizations often struggle with misaligned decisions, lack of focus, and inconsistent messaging. Defining your core purpose serves as your North Star, guiding strategic decisions and aligning your mission with broader societal and sustainability goals to drive growth and lasting social impact.
Instruments & Frameworks:
Golden Circle+
Core Story Workshop
Purpose Workshop
Align Purpose with Strategy
Operationalizing purpose is difficult in a fast-changing market. Without alignment, organizations risk losing focus, leading to strategic missteps and missed opportunities. Aligning purpose with your strategic goals ensures that every decision is purpose-driven and adaptable to societal, regulatory, and sustainability changes for resilience and long-term success.
Instruments/Frameworks:
Purpose Framework
Vision Alignment
Embed Purpose into Comm.
Inconsistent communication can leave audiences confused and disengaged. Balancing authenticity with effectiveness is a challenge, especially when your message gets lost in the noise. Purpose-driven communication ensures your messaging builds trust, strengthens brand loyalty, and enhances engagement, creating deeper connections with your audience.
Instruments/Frameworks:
Storytelling Framework
Culture Mapping
Purpose-Driven Marketing
Measure Purpose Impact
Failing to measure your purpose-driven strategy can lead to wasted resources and missed opportunities. Purpose KPIs provide clear insights that ensure your efforts drive real business results and stay relevant. Tracking and adjusting helps optimize resources and improve decision-making for long-term growth and sustainability goals.
Instruments/Frameworks:
Purpose KPIs
Feedback Loops
Impact Dashboards
USES CASES
Every venture is unique, but success hinges on one common factor: precise alignment. Whether pursuing a circular economy, driving social impact, or scaling for sustainable growth, each use case shows how targeted strategies equip ventures to launch with focus, direction, and the right tools to achieve their goals.
CLIENT
Allianz für das Gemeinwohl is a public-private partnership aiming to increase charitable bequests in Switzerland. It unites non-profit organizations and partners to raise awareness and promote legacy giving through campaigns and collaborations, driving financial support for the public good.
CHALLENGE
Following a restructuring, Allianz für das Gemeinwohl needed to reposition itself strategically in the fundraising market. The key goals were to recruit new members to build a strong advocacy base and to raise public awareness across Switzerland on the importance of philanthropic bequests, ensuring long-term financial support for charitable causes.
SOLUTION
We defined a unified Core Story and Purpose as foundational pillars for the Allianz für das Gemeinwohl. From there, we developed the "weiter-wirken" campaign, including a website and a targeted communication strategy. We also introduced Switzerland’s first brochure on emotional legacy giving. For members, we created storytelling frameworks and content modules to ensure seamless integration of campaign content into their own channels, fostering consistent communication.
CLIENT
BaselCircular, founded in 2024, is a partnership between the Canton of Basel-Stadt and the Eckenstein-Geigy Foundation. Its mission is to advance the circular economy by helping businesses transition to sustainable models, aiming to position Basel as a leader in innovation and environmental responsibility while promoting long-term economic resilience.
CHALLENGE
As a new player in the market, BaselCircular faced the challenge of building trust with diverse stakeholders while clearly articulating its goals. The initiative needed to align its messaging to demonstrate the practical relevance of the circular economy in everyday business, proving both its capabilities and the value of its mission.
SOLUTION
We led a participatory co-creation process with key stakeholders to establish a unified Core Story and clear Purpose for BaselCircular, ensuring alignment across all teams. This foundation allowed us to build a concise communication architecture that integrates Vision, Mission, and Value Propositions. The architecture now guides all messaging, ensuring BaselCircular communicates its value clearly and effectively to stakeholders, highlighting its role in promoting sustainable business practices.
CLIENT
The UniBE Foundation supports groundbreaking research and education at the University of Bern, focusing on sustainability, healthcare, and interdisciplinary projects. By funding initiatives like endowed professorships and innovative research, the foundation helps position Bern as a global leader in addressing pressing challenges.
CHALLENGE
At its founding, the UniBE Foundation struggled with a lack of visibility and strategic direction. It needed to establish a clear identity, profile, and legitimacy in the competitive fundraising landscape. Building trust with both external stakeholders and internal University members was essential to create long-term support.
SOLUTION
We worked closely with the foundation’s key stakeholders to develop a strong Core Story and Purpose, clarifying the organization’s mission and providing strategic direction. This led to a concise communication architecture focused on core goals and values. Supported by a resource-efficient content strategy and AI-powered 24/7 touchpoints, the foundation now serves as a model for clear, purpose-driven communication and strong PR at the University of Bern.