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ARTICLES


The 90% You’re Missing: Why Most Corporate Values Programs Fail so Badly—and How to Succeed
Why Most Corporate Values Initiatives Fail: The Iceberg You’re Not Seeing Why do so many company value initiatives fall flat? Most...

Patrick Castellani
4 min read
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How to Use Storytelling for Social Impact: Inspiring Change Stories That Align Purpose and Action
Interview with Bonum, November 2020 How can foundations use storytelling and narrative methods to become visible and tell their future in...

Patrick Castellani
3 min read
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Are You Sure? Decision Making Under Uncertainty
The full article will appear in the fall of 2021 in a publication by Carl Auer Verlag on the topic of "Meaningful Organization - Pros &...

Patrick Castellani
3 min read
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